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Top 10 Sony BRAVIA TVs Ranked From Flagship to Budget in 2027

By Kory White · Updated Nov 2026 · 14 min read
Sony BRAVIA 9 II
Direct answer

The Sony BRAVIA 9 II is the top of Sony's TV range in 2027. It is a True RGB LCD that lists at $3,599.99 for 65 inches and $30,999.99 for the 115-inch size, and Tom's Guide measured 3,903 nits of peak HDR brightness with an input lag of 9.8 milliseconds. Below it, Sony sells two other premium tiers. OLED buyers should look at the BRAVIA 8 II QD-OLED, which Sony listed at $2,499.99 for 65 inches on sale, and at the BRAVIA 6, a new 2026 OLED that lists at $1,999.99 for 65 inches, was $1,199.99 on sale and offers four HDMI 2.1 ports. The BRAVIA 7 II brings True RGB to 50 through 98 inches, starting at $1,599.99 for the 50-inch size. At the bottom, the BRAVIA 3 II is a $899.99 direct-lit LED with four HDMI 2.1 ports, and the BRAVIA 2 II lists at $699.99. This page ranks Sony's ten current models from flagship to budget using Sony's own prices and specifications. Prices are what Sony's store showed on November 11, 2026, during an early Black Friday sale, so check before you buy.

At a glance

#PickPriceBest for
1Sony BRAVIA 9 II$3,599.99 (65-inch)Bright living rooms and buyers who want Sony's best picture at any size up to 115 inches
2Sony BRAVIA 8 II$3,299.99 list, $2,499.99 on sale (65-inch)Movie nights in a dim room where OLED contrast matters most
3Sony BRAVIA XR A95L$3,499.99 (77-inch)Buyers who want a 77-inch Sony QD-OLED and the bundled BRAVIA CAM
4Sony BRAVIA 7 II$2,599.99 list, $1,599.99 on sale (65-inch)True RGB color in the widest range of sizes, from 50 to 98 inches
5Sony BRAVIA 8$1,999.99 list, $1,699.99 on sale (65-inch)A Sony OLED in a 77-inch size at a lower price
6Sony BRAVIA XR8B$1,999.99 list, $1,699.99 on sale (65-inch)Shoppers who find this model number at a retailer and want Sony's OLED picture
7Sony BRAVIA 6$1,999.99 list, $1,199.99 on sale (65-inch)Gamers with several consoles who want OLED at a lower price, or a 48-inch or 83-inch OLED
8Sony BRAVIA 5$1,499.99 list, $1,399.99 on sale (65-inch)A big, bright Sony LCD without paying for True RGB
9Sony BRAVIA 3 II$899.99 (65-inch)Gamers on a budget and well-lit living rooms
10Sony BRAVIA 2 II$699.99 list, $649.99 on sale (65-inch)A simple Sony for streaming and casual viewing

Pick by what you want

Best flagship
Sony BRAVIA 9 II
Best OLED picture
Sony BRAVIA 8 II
Most sizes of True RGB
Sony BRAVIA 7 II
Best OLED value
Sony BRAVIA 6
Best large mini LED
Sony BRAVIA 5
Best budget gaming
Sony BRAVIA 3 II
Cheapest Sony
Sony BRAVIA 2 II

The ranking

1

Sony BRAVIA 9 II

Sony BRAVIA 9 II
Looketup VerdictSony's flagship.
Price: $3,599.99 (65-inch)Display: True RGB LCD, up to 115-inchPeak brightness: 3,903 nits (HDR, 10% window)Gaming: 4K/120Hz, 9.8 ms input lagSizes: 65, 75, 85 and 115-inch classPrices by size: 115-inch $30,999.99; 85-inch $6,499.99; 75-inch $4,599.99; 65-inch $3,599.99

The BRAVIA 9 II is Sony's flagship, and it is the most expensive TV on this list by a wide margin. It uses True RGB, which means independently controlled red, green and blue LEDs behind an LCD panel, managed by RGB Backlight Master Drive Pro, RGB Triluminos Max and Luminance Booster Pro. Sony announced it on May 27, 2026, and TechRadar lists an August 2026 release. Tom's Guide measured 3,903 nits of peak HDR brightness in a 10% window on a production unit, far above the 2,713 nits it recorded for the original BRAVIA 9, and measured an input lag of 9.8 milliseconds against 17 milliseconds for the old model. Sony adds Immersive Black Screen Pro, an anti-glare surface that is not on the 115-inch size, and Acoustic Multi-Audio+ with up-firing beam tweeters. It supports Dolby Vision, HDR10 and HLG, and runs Google TV with Gemini. Sizes and list prices are 65-inch at $3,599.99, 75-inch at $4,599.99, 85-inch at $6,499.99 and 115-inch at $30,999.99. The drawbacks are price and ports. TechRadar notes that only two of its four HDMI inputs are HDMI 2.1, and that Sony rarely discounts its TVs, so do not wait for deep sales. TechRadar also saw some blooming when viewed off-center. If you watch in a bright room and want the best picture Sony sells, this is the one.

Go ifBright living rooms and buyers who want Sony's best picture at any size up to 115 inches
Skip ifYou watch mostly in the dark, want OLED black levels or hate paying list price
Why #1 over #2: Its 3,903 nits and anti-glare screen suit bright rooms, while the 8 II is an OLED in only 55 and 65 inches.
2

Sony BRAVIA 8 II

Sony BRAVIA 8 II
Looketup VerdictSony's best OLED.
Price: $3,299.99 list, $2,499.99 on sale (65-inch)Display: QD-OLEDSizes: 55 and 65-inchSound: Acoustic Surface Audio+Launch price: 55-inch $3,499, 65-inch $3,999; on sale April 9, 2025Position: Sony's flagship QD-OLED and successor to the A95L, announced April 2, 2025

The BRAVIA 8 II is Sony's premium OLED, and the right answer if you mostly watch movies in a dim room. It uses a QD-OLED panel with over 8 million self-lit pixels, and Sony's press release calls it the flagship QD-OLED and successor to the A95L. The picture comes from the XR Processor with AI scene recognition, XR Triluminos Max for color and a temperature sensor with XR Contrast Booster for controlling light. Instead of conventional speakers it uses Acoustic Surface Audio+, where the screen itself acts as the speaker, so dialogue seems to come from the picture. It supports Dolby Vision, HDR10 and IMAX Enhanced, plus 4K at 120fps with VRR and ALLM over HDMI 2.1, and Apple AirPlay 2, HomeKit and Google Cast. It came out in 2025 at $3,499 for the 55-inch and $3,999 for the 65-inch. Sony now lists the 65-inch at $3,299.99 and was selling it for $2,499.99 on sale when we checked, which makes it a much better buy than it was at launch. The limit is size: it comes only in 55 and 65 inches, with no 77 or 83-inch version. For a bigger Sony OLED you need the BRAVIA 6 or BRAVIA 8.

Go ifMovie nights in a dim room where OLED contrast matters most
Skip ifYou need a screen bigger than 65 inches
Why #2 over #3: It offers newer QD-OLED technology and a $3,299.99 list price that undercuts the A95L's $3,499.99.
3

Sony BRAVIA XR A95L

Sony BRAVIA XR A95L
Looketup VerdictThe last-generation QD-OLED.
Price: $3,499.99 (77-inch)Display: QD-OLEDSizes: 55, 65 and 77-inchCamera: BRAVIA CAM bundledModel year: 2023 on Sony's listingProcessor: Cognitive Processor XR

The BRAVIA XR A95L is Sony's older QD-OLED, and it is still on sale at Sony. Sony lists it as a 2023 model in 55-inch, 65-inch and 77-inch sizes, and the listing we read was for the 77-inch size at $3,499.99. It is the set the BRAVIA 8 II replaced, and Sony's own 2025 release calls the 8 II the successor to the A95L. It uses the Cognitive Processor XR and a QD-OLED panel with a 3,840 x 2,160 resolution, which Sony says gives its widest palette of shades and hues, pure OLED black and high brightness. A feature you will not find on the newer OLEDs is the bundled BRAVIA CAM, which detects your viewing position and distance to adjust brightness and sound, supports gesture control, adjusts settings for video calls and has a physical privacy switch. Sound comes from XR Surround, which virtually creates 3D surround sound from the TV speakers, plus Voice Zoom 2 and Acoustic Center Sync. It supports Dolby Vision, HDR10 and HLG, 4K at 120Hz, VRR and ALLM, and runs Google TV with Chromecast built-in and Apple AirPlay. It also includes SONY PICTURES CORE with 10 credits and 24 months of streaming if you register by February 23, 2028. Buy it if you specifically want a 77-inch Sony QD-OLED.

Go ifBuyers who want a 77-inch Sony QD-OLED and the bundled BRAVIA CAM
Skip ifYou want newer picture processing or a lower price
Why #3 over #4: It has an OLED panel and a 77-inch size, where the 7 II is an LCD in 75 and 85-inch sizes.
4

Sony BRAVIA 7 II

Sony BRAVIA 7 II
Looketup VerdictTrue RGB for more people.
Price: $2,599.99 list, $1,599.99 on sale (65-inch)Display: True RGB LCDPeak brightness: 2,077 nits (HDR, 10% window)Sizes: 50 to 98-inchPrices by size: 98-inch $8,999.99; 85-inch $3,999.99; 75-inch $3,099.99; 65-inch $2,599.99; 55-inch $2,099.99; 50-inch $1,599.99Viewing angle: X-Wide Angle Pro on the 7 II and 9 II

The BRAVIA 7 II brings True RGB to the widest range of sizes, and it is the model most people will actually buy. Sony prices it at $1,599.99 for 50 inches, $2,099.99 for 55 inches, $2,599.99 for 65 inches, $3,099.99 for 75 inches, $3,999.99 for 85 inches and $8,999.99 for 98 inches, and Sony was running a $1,599.99 sale price on the 65-inch when we checked. TechRadar notes it is the first RGB TV from any brand in a 50-inch size. Tom's Guide measured 2,077 nits of peak HDR brightness, which is respectable but roughly half the 9 II. TechRadar called it one of the strongest RGB TVs it had tested and measured an input lag of 10.4 ms. Sony gives it the same X-Wide Angle Pro and Google TV with Gemini as the flagship, plus Dolby Vision, HDR10, HLG and IMAX Enhanced. Its sound uses Acoustic Multi-Audio+, and the full-range speakers are missing on the 50 and 55-inch sizes. The trade-offs are the screen and ports: TechRadar lists a reflective screen, average viewing angles and only two HDMI 2.1 ports among its drawbacks. It launched in July 2026. For True RGB color without the flagship price, start here.

Go ifTrue RGB color in the widest range of sizes, from 50 to 98 inches
Skip ifYou want more than two HDMI 2.1 ports
Why #4 over #5: It is newer and comes in sizes from 50 inches, while the BRAVIA 8 starts at 55.
5

Sony BRAVIA 8

Sony BRAVIA 8
Looketup VerdictA discounted OLED.
Price: $1,999.99 list, $1,699.99 on sale (65-inch)Display: OLEDSizes: 55, 65 and 77-inchModel year: 2024Launch price: 77-inch $3,899.99; 65-inch $2,799.99; 55-inch $1,999.99 (April 17, 2024)Processing: XR Processor and XR Triluminos Pro

The BRAVIA 8 is Sony's 2024 OLED, and it is mainly a price play now. Sony launched it in April 2024 at $3,899.99 for the 77-inch, $2,799.99 for the 65-inch and $1,999.99 for the 55-inch. Sony now lists the 65-inch at $1,999.99, and was selling it at $1,699.99 when we checked, with 55-inch and 77-inch sizes also available. It uses an OLED panel with over 8 million self-lit pixels, the XR Processor and XR Triluminos Pro. HDMI 2.1 is on two ports, with 4K at 120Hz, VRR, ALLM and Dolby Vision gaming, and the TV supports HDR10, HLG, Dolby Vision and IMAX Enhanced. Like the 8 II, it uses Acoustic Surface Audio+ and can work as a center channel with compatible Sony soundbars. Google TV gives access to over 10,000 apps and games and more than 800 free channels, plus Apple AirPlay 2. Sony adds studio calibrated modes for Netflix, SONY PICTURES CORE and Prime Video, and a One Slate Seamless Edge design with a 4-way stand and a backlit Eco Remote. TelevisionCafe points out that the 77-inch size is useful when the 8 II tops out at 65 inches. An older release date does not make it a poor buy, so compare the sale price against the newer BRAVIA 6.

Go ifA Sony OLED in a 77-inch size at a lower price
Skip ifYou want four HDMI 2.1 ports or Sony's newest panel
Why #5 over #6: It has an XR Processor and a 77-inch size, though the XR8B costs the same $1,999.99 list.
6

Sony BRAVIA XR8B

Sony BRAVIA XR8B
Looketup VerdictThe near twin.
Price: $1,999.99 list, $1,699.99 on sale (65-inch)Display: OLEDSizes: 55, 65 and 77-inchGaming: HDMI 2.1 on two of four portsModel year: Listed as 2025 in the title and as 2024 in the spec sheetProcessor: XR Processor

The BRAVIA XR8B is the confusing one on this list, so read the model number before you buy. Sony lists it as its own TV, model K-65XR8B for the 65-inch, with the same sizes of 55, 65 and 77 inches and the same $1,999.99 list price as the BRAVIA 8, and a sale price of $1,699.99 when we checked. Its title says 2025, but its specification sheet says model year 2024, and we could not find a Sony statement explaining exactly how it differs from the BRAVIA 8. What Sony does state is that it uses an OLED panel with over 8 million self-lit pixels, the XR Processor, a native 120Hz panel and HDMI 2.1 on two of its four HDMI ports with 4K at up to 120fps, VRR and ALLM. It supports Dolby Vision, HDR10 and HLG, Dolby Atmos and DTS:X, and uses Acoustic Surface Audio+. It can act as a PS Remote Play client, streaming PlayStation games to the screen over Wi-Fi. It also has USB, an RF antenna input, Wi-Fi and Bluetooth 5.3. The body measures 1442 x 829 x 37 mm without the stand. Buy it if the price is right at your retailer, but compare the full spec sheet against the BRAVIA 8 first, because the two look like near twins.

Go ifShoppers who find this model number at a retailer and want Sony's OLED picture
Skip ifYou want clear documentation of how it differs from the BRAVIA 8
Why #6 over #7: It has an XR Processor and Acoustic Surface Audio+, which Sony's BRAVIA 6 listing does not mention.
7

Sony BRAVIA 6

Sony BRAVIA 6
Looketup VerdictThe value OLED.
Price: $1,999.99 list, $1,199.99 on sale (65-inch)Display: OLEDSizes: 48 to 83-inchGaming: Four HDMI 2.1 portsModel year: New for 2026Color: Triluminos Pro, over a billion colors

The BRAVIA 6 is the new 2026 OLED, and it is the best-value OLED Sony sells. Sony lists it in 48, 55, 65, 77 and 83-inch sizes, which is the widest OLED range in the lineup and the only way to get a 48-inch or 83-inch Sony OLED. The 65-inch lists at $1,999.99, and Sony was selling it at $1,199.99 when we checked, down from the $1,699.99 TelevisionCafe saw advertised on October 4, 2026. It uses a panel with over 8 million self-lit pixels and Triluminos Pro color, rated for over a billion colors. The standout feature for gamers is the port count: Sony lists four HDMI 2.1 ports with 4K at 120Hz, VRR, ALLM and SBTM, more than the flagship offers. It supports Dolby Vision, HDR10 and HLG, plus Dolby Atmos and DTS:X, and runs Google TV with Gemini, Google Cast and AirPlay 2. The narrow bezel and two-position stand leave room for a soundbar. Sony's listing does not mention the XR Processor or Acoustic Surface Audio+ for this model, so expect a simpler sound and processing story than the 8 II. If you have a PS5, an Xbox and a PC, and want OLED black levels without the flagship bill, this is where to look.

Go ifGamers with several consoles who want OLED at a lower price, or a 48-inch or 83-inch OLED
Skip ifYou want the XR-branded flagship QD-OLED picture
Why #7 over #8: It is an OLED with four HDMI 2.1 ports, while the BRAVIA 5 is a mini LED.
8

Sony BRAVIA 5

Sony BRAVIA 5
Looketup VerdictThe big-screen mini LED.
Price: $1,499.99 list, $1,399.99 on sale (65-inch)Display: Mini LED LCDSizes: 55 to 98-inchRefresh rate: 120HzLaunch price: 55-inch $1,699, 65-inch $1,799, 75-inch $2,399, 85-inch $2,999, 98-inch $6,499; on sale April 9, 2025Backlight: XR Backlight Master Drive local dimming, which shares core technology with Sony's professional monitors

The BRAVIA 5 is Sony's mini LED for people who want a big screen without paying for True RGB. It comes in 55, 65, 75, 85 and 98-inch sizes, and Sony lists the 65-inch at $1,499.99, with a $1,399.99 sale price when we checked. It launched in April 2025 at $1,799 for the 65-inch and $6,499 for the 98-inch. Sony's release says it brings state-of-the-art features from the 2024 models into a more affordable package, with XR Backlight Master Drive controlling the LEDs and sharing core technology with Sony's professional monitors. It also uses the XR Processor with AI and XR Triluminos Pro, and Sony lists a 120Hz refresh rate. Tom's Guide highlighted an ambient sensor that adjusts colors and brightness to room lighting, and Sony says it automatically optimizes brightness for each scene to lower power use. The 65-inch measures 1447 x 832 x 58 mm without the stand and weighs 24.9 kg. Unlike the 7 II, it does not use True RGB, so colors will be less pure, and TelevisionCafe notes a larger BRAVIA 5 can compete with a smaller 7 II on price. Choose it when screen area matters more than the last bit of picture quality.

Go ifA big, bright Sony LCD without paying for True RGB
Skip ifYou want the best black levels or True RGB color
Why #8 over #9: It adds mini LED local dimming and a 120Hz panel, which the $899.99 3 II's direct-lit design lacks.
9

Sony BRAVIA 3 II

Sony BRAVIA 3 II
Looketup VerdictThe budget gaming Sony.
Price: $899.99 (65-inch)Display: Direct-lit LEDSizes: 43 to 100-inchGaming: Four HDMI 2.1 portsPrices by size: 50-inch $699.99; 55-inch $799.99; 65-inch $899.99; 75-inch $999.99; 85-inch $1,599.99; 100-inch $3,099.99Processor: Sony XR Processor, the same family as its flagships (Tom's Guide)

The BRAVIA 3 II is the budget Sony that gamers should look at first. It is a direct-lit LED with sizes of 43, 50, 55, 65, 75, 85 and 100 inches, and the 65-inch costs $899.99. Notebookcheck lists US prices of $699.99 for 50 inches, $799.99 for 55 inches, $999.99 for 75 inches, $1,599.99 for 85 inches and $3,099.99 for 100 inches, with US pre-orders opening on April 6, 2026. The headline feature is four HDMI 2.1 ports with 4K at 120fps, VRR and ALLM, which Tom's Guide pointed out is something even Sony's flagships lack. It runs the same XR Processor family as the expensive models, supports Dolby Vision, Dolby Atmos and DTS:X, and uses Google TV with Gemini, Google Cast and Apple AirPlay 2. The compromise is the panel. Tom's Guide measured 520 nits in Professional Mode and found weak black levels because there is no local dimming, so it is a better daytime TV than a home-theater TV. It also noted the set is pricier than Roku and Vizio competitors, and the 65-inch is $100 cheaper than the 2024 BRAVIA 3 was at its $999.99 launch. For a bright living room and a game console, it is hard to beat at this size.

Go ifGamers on a budget and well-lit living rooms
Skip ifYou watch in a dark room, where weak black levels show
Why #9 over #10: It adds 120Hz gaming support and four HDMI 2.1 ports that the $699.99 BRAVIA 2 II lacks.
10

Sony BRAVIA 2 II

Sony BRAVIA 2 II
Looketup VerdictThe entry Sony.
Price: $699.99 list, $649.99 on sale (65-inch)Display: Direct-lit LED, 60HzSizes: 43 to 75-inchProcessor: 4K Processor X1Launch price: 55-inch $699, 65-inch $799, 75-inch $1,099; on sale April 9, 2025Gaming: ALLM, Auto HDR Tone Mapping and Auto Genre Picture Mode with PS5; no VRR

The BRAVIA 2 II is Sony's entry-level TV, and it covers the basics. The 65-inch lists at $699.99, and Sony was selling it at $649.99 when we checked. Sizes run from 43 to 75 inches. It launched in April 2025 at $699 for 55 inches, $799 for 65 inches and $1,099 for 75 inches. It is a direct-lit LED with Sony's 4K Processor X1, a step below the XR Processor in the other models, and Google TV, with Apple AirPlay 2, Google Cast and compatibility with Alexa devices. It has 4 HDMI inputs and supports Dolby Atmos, and for PlayStation 5 owners it offers Auto HDR Tone Mapping, Auto Genre Picture Mode and ALLM. The limits are clear, though. TelevisionCafe lists a 60Hz panel, no VRR and HDR10 and HLG without Dolby Vision on the checked 65-inch, so it is not for 4K 120Hz gaming. The set is also light, at 19.7 kg without the stand, and measures 1447 x 846 x 83 mm. TelevisionCafe notes Sony lists it as a 2025 model in the US while its UK introduction was announced in 2026. If you just want a dependable Sony for streaming and casual viewing, it is the cheapest way in, but compare it with the BRAVIA 3 II before you buy.

Go ifA simple Sony for streaming and casual viewing
Skip ifYou game at 120Hz or want VRR

How we ranked these

This list covers the ten Sony BRAVIA TVs that Sony lists in its US store for 2027 shopping, ordered from flagship to budget. Sony's store also lists two older 2022 sets, which we left out. We used Sony's own list prices and product tiers as the backbone: True RGB at the top, then QD-OLED and OLED, then mini LED, then direct-lit LED. Where two models list at the same price, such as the BRAVIA 8, XR8B and BRAVIA 6 at $1,999.99, we ordered them by picture technology, gaming ports and how clearly Sony documents them. The BRAVIA XR A95L is a 2023 model, and the 77-inch listing we read is priced above the 65-inch sizes, so it is placed by its tier rather than by price alone. Ranking from flagship to budget is not the same as ranking by value: Sony was discounting several models, and a lower-ranked model on sale can be the smarter buy. We drew facts from Sony's store pages and press releases first, then from named reviews by TechRadar, Tom's Guide and Notebookcheck, and from TelevisionCafe's lineup summary. Prices are what Sony showed on November 11, 2026, during an early Black Friday sale, and they change often. We did not run our own lab tests, so brightness and input lag figures are the reviewers', named where used. Facts are taken from each maker's own published information; check the official site before you buy.

Questions people ask

What is the best Sony TV in 2027?

The BRAVIA 9 II is Sony's flagship, a True RGB LCD that starts at $3,599.99 for 65 inches. Tom's Guide measured 3,903 nits of peak HDR brightness and called it arguably the best TV money can buy for bright rooms.

Which Sony TV is best for a dark room?

The BRAVIA 8 II QD-OLED is Sony's premium OLED, offered in 55 and 65-inch sizes at a list price of $3,299.99 for 65 inches, and Sony was selling it for $2,499.99 when we checked.

What is True RGB on a Sony TV?

True RGB uses independently driven red, green and blue LEDs behind an LCD panel, controlled by Sony's RGB Backlight Master Drive Pro. It is still LCD technology, not OLED.

Which Sony TV has the most HDMI 2.1 gaming ports?

The BRAVIA 6 OLED and BRAVIA 3 II list four HDMI 2.1 ports with 4K at 120Hz and VRR, while the BRAVIA 9 II and 7 II have two HDMI 2.1 ports each.

What is the cheapest Sony TV?

The BRAVIA 2 II is the entry model. Its 65-inch size lists at $699.99 and was $649.99 on sale at Sony, but it has a 60Hz panel and no VRR.

Does Sony sell a TV larger than 85 inches?

Yes. The BRAVIA 9 II comes in a 115-inch size, the BRAVIA 7 II in 98 inches, the BRAVIA 5 in 98 inches and the BRAVIA 3 II in 100 inches.

Do Sony TVs come with free movies?

Eligible BRAVIA TVs include SONY PICTURES CORE credits. The BRAVIA 9 II lists 10 credits and 24 months of streaming, while the BRAVIA 3 II lists 5 credits and 12 months; registration is required.

Do Sony TVs run Google TV?

Yes. Every model in this list runs Google TV, and Sony lists Gemini support on its current models, which requires a software update in select countries and languages.

Sony list price (US$), 65-inch size (A95L: 77-inch) at a glance

Sony BRAVIA 2 II$699.99
Sony BRAVIA 3 II$899.99
Sony BRAVIA 5$1,499.99
Sony BRAVIA 8$1,999.99
Sony BRAVIA XR8B$1,999.99
Sony BRAVIA 6$1,999.99
Sony BRAVIA 7 II$2,599.99
Sony BRAVIA 8 II$3,299.99
Sony BRAVIA XR A95L (77-inch)$3,499.99
Sony BRAVIA 9 II$3,599.99
Sony list price (US$), 65-inch size (A95L: 77-inch), as published by each maker. Picks without a published figure are left off.

Official sites

Sources

Prices, specs and availability change; confirm on the official site before you buy.

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